Top 6 Hospitality Trends in 2022
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Top 6 Hospitality Trends in 2022

Top 6 Hospitality Trends in 2022
21 Apr 2022
top-6-hospitality-trends-in-2022

Significant changes in consumer behaviour have had an impact on almost every industry in the world, creating fresh new trends and major shifts in demand. In the hospitality sector, there’s an increasing popularity for holistic hospitality, wellness, personalised experiences and all things sustainable. In this post, we uncover six hospitality trends that are taking over 2022 and could define the decade to come.

Business-leisure travels and hotel workspaces 

Working remotely has become common for many employees and is expected to be more than a passing trend. This year, more companies could adopt a flexible, hybrid approach to working from anywhere. This means that more hospitality venues are being used as make-shift workspaces for those seeking business and leisure. Providing a relaxing experience and a comfortable work environment with minimum distractions is high in demand.

Holistic hospitality, health and well-being

Over the past two years, the wellness industry has transformed into a booming market and hospitality venues are all set to take a large piece of the pie. In addition to beauty and relaxation services, there’s a growing demand for bespoke wellness treatment plans, delivered by experts who conduct personal sessions. These sessions are great ways to increase vitality and healing, deal with stress management, emotional imbalance and mindfulness.

Digitisation

In the age of tech, data is one of the fastest evolving tools which helps to keep up with changing consumer behaviour trends. The right digital tools help you understand and anticipate your customers’ needs allowing you to offer an incredible consumer experience. While data gives an insight into customers’ buying patterns, it is also a great way to receive critical feedback from the customer.

Personalisation

To deliver excellent service, you need to put your customer at the centre of your business. But to think that one size fits all would be a mistake since consumers are looking for more personalised experiences. As data studies gain ground, hospitality brands can customise their offerings and promotions while automatically extending similar services to earlier guests.

Sustainability

One hospitality trend here to stay is an increase in sustainable practices. Eliminating disposable plastics and unnecessary paper consumption just won’t cut it any longer. F&B venues and hotels need to move beyond such efforts and make significant changes. Choosing ethically and locally sourced products for the hotel or even reducing energy consumption are some of the easier ways to start going green. Vegetarian and vegan menus are other options that are gaining popularity.

An Evolving Hospitality Education

We expect hospitality education to take a structural shift in the next few years. Hospitality business management programmes will concentrate more on developing soft skills. Students will be acquiring a diverse range of skills to be well equipped for a future in the rapidly changing industry. A combination of nurturing an entrepreneurial spirit and psychological study of consumer behaviour will position students to understand their guests.  They will be better prepared to take on the challenges of everyday work if they learn through case studies, business simulations and experiential learning. Our undergraduate programme in Hospitality Management and Post Graduate Programme in Services Management do exactly that.
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