Bachelor Programme Breakdown

The BBA/BBA (Hons.) in Hospitality Management at ISH offers an innovative education that blends the core elements of hospitality and business through an interdisciplinary approach. This program emphasises the development of essential skills such as leadership, ethical decision-making, and emotional intelligence, all critical for success in the dynamic hospitality industry.

Graduates of this program gain a comprehensive understanding of the hospitality sector's complexities and are trained to deliver exceptional customer service. The curriculum, grounded in a liberal education framework, nurtures creative thinking, ethical leadership, and adaptability. Students are encouraged to approach problems with a lateral mindset, preparing them to address diverse challenges in hospitality settings. By integrating business principles with a focus on human skills, ISH ensures that its graduates are proficient in business fundamentals and equipped to positively impact the environment and society. They emerge as globally aware citizens, committed to environmental sustainability and social responsibility. This holistic approach to education embodies the ISH way of life.

Comprehensive Industry Knowledge:
Combines core hospitality skills with analytical thinking, preparing students for strategic roles.

Flexibility and Innovation:
Encourages adaptability and creativity to navigate evolving consumer trends and tech advancements.

Global Perspective and Ethical Leadership:
Promotes understanding of diverse cultures and ethical practices for a sustainable global industry.

Interdisciplinary Problem-Solving:
Integrates insights from various fields to tackle hospitality challenges with innovative solutions.

Career Advancement:
Equips future leaders with strategic management skills, ethical insight, and global vision.

Digital Marketing Strategies
Students will learn how to market brands effectively in the digital world. They will develop a deep understanding of digital and social media marketing, consumer behavior, and cross-cultural communication. The coursework includes:

• Social Media Management
• Content Marketing
• Marketing 5.0
• Innovative Sales Strategies
• Global Strategic Marketing
• Digital Marketing and Media Engagement
• + Final Specialization Project

Financial Performance Management
This minor equips students with essential business skills, including financial analysis and accounting, problem-solving, and fact-based decision-making. As finance is critical to all hospitality functions and often serves as a gateway to senior management positions, students will study:

• Hospitality Financial Management
• Global Economic Dynamics
• Performance Management
• Corporate Financial Decision-Making
• Applied Investment and Hospitality Business Valuation
• Hospitality Finance Forecasting and Modelling
• + Final Specialization Project

Entrepreneurship
This minor provides students with the skills needed to bring innovation to large hotel chains or start their own businesses. They will plan and develop their own hospitality business concepts and learn how to turn ideas into reality. The coursework includes:

• Business Canvas
• Hospitality Entrepreneurship
• Innovation Practices in Hospitality and Tourism
• Legal & Ethical Considerations for Start-ups
• Projects Financial Intelligence for Entrepreneurs
• Start-Up Marketing for Entrepreneurs
• + Final Specialization Project

Service Management
Students will develop the expertise to efficiently manage and optimize service operations within the hospitality industry. They will acquire advanced knowledge of strategic principles and innovative tools essential for delivering exceptional service and driving operational excellence. The coursework includes:

• Introduction to Service Operations
• Service Management
• Marketing for Experiential Economy
• Legal & Ethical Considerations in Services
• Quantitative Models for Service Management
• Change Management
• + Final Specialization Project

Hospitality is a field where great talent is rewarded and promoted. With the required skills and education to support a career, students find many opportunities to achieve success in any service-driven industry.

Job and career opportunities for our Bachelor graduates include (but are not limited to):

• Entrepreneur
• Travel & Aviation
• Luxury Retail
• Real Estate
• Banking & Finance
• Beauty & Wellness
• Management Consulting Events
• Events

• In the case of Higher Secondary School Certificate or State Boards, CBSE and ICSE, 50% marks in 12th standard with English as one of the subjects is the minimum requirement.

• In the case of International Baccalaureate students, a diploma is the minimum requirement. International Baccalaureate certificate students are not eligible for admission.

• In the case of Cambridge University students (GCE/IGCSE/GCSE examinations of the approved British Examination Bodies), 'A' Level certificate is the minimum requirement with 5 (Five) subjects in A, B, C Grades including English at Ordinary ('O') Level and 2/3 (Two/Three) subjects at Advanced Level.

• Candidates in their 12th standard or equivalent class can also apply. provided they would be completing their final examination before 30th May. and can produce their 12th passing certificate / mark sheet before 31st August. Admission of such a candidate shall be strictly provisional until they submit the qualifying certificates before the prescribed last date.